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Six hundred eighty unfinished carts at 75 dollars
One thousand carts started. Three hundred twenty were completed. Average order value is 75. You type a 10 percent recovery rate for the carts that did not finish.
Carts started: 25% lower
Change carts started to 750 carts while keeping the other example values the same.
Carts started: 25% higher
Change carts started to 1,250 carts while keeping the other example values the same.
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Quick answer
What does the Cart abandonment revenue calculate?
How much revenue sits in abandoned carts, and what could a recovery rate bring back? This calculator uses carts started, carts completed, average order value, and recovery rate to estimate revenue left in unfinished carts immediately in your browser.
With the values currently entered, the result is $5,100.00 — recoverable at this rate. It also shows abandoned carts, abandonment rate, revenue left behind, and still unrecovered.
How to use the Cart abandonment revenue
- Replace the example values with your own numbers.
- Review the result and supporting figures as they update automatically.
- Check the formula and assumptions before using the estimate for a decision.
Inputs used
- Carts started — entered in carts
- Carts completed — entered in carts
- Average order value
- Recovery rate — entered in %
Cart abandonment revenue formula
Abandoned carts = started − completed. Abandonment rate = abandoned ÷ started. Recoverable revenue = abandoned × average order value × recovery rate.
Assumptions
- Baymard describes cart abandonment as shoppers who add items and do not complete the purchase. This page uses the cart counts you type.
- The recovery rate is a planning share. It is not a published average, and it is not a promise that those carts will return.
Verify the inputs
Authoritative sources
These sources explain the definitions, factors, or rules behind this tool. Their geographic scope is shown because an official source for one country is not automatically valid somewhere else.
Tracks shopping-cart abandonment as shoppers who add items and do not complete the purchase. The calculator uses the cart counts you type, not a published average.
Marketing and salesUS Small Business AdministrationScope: US small-business planning; method is generalTells you to set marketing and sales goals, including a sales increase, and to compare marketing and sales costs with the revenue those efforts generate.
Sources do not endorse Calculum. Check the source date, scope, and your own documents before making a financial, tax, insurance, or reporting decision.
Practical guide
Cart abandonment revenue example and edge cases
An abandoned cart started and did not become an order. Baymard tracks that gap for ecommerce checkouts. Recoverable revenue is abandoned carts times average order value times the recovery rate you type.
Example: Six hundred eighty unfinished carts at 75 dollars
One thousand carts started. Three hundred twenty were completed. Average order value is 75. You type a 10 percent recovery rate for the carts that did not finish.
- Carts started
- 1,000 carts
- Carts completed
- 320 carts
- Average order value
- 75
- Recovery rate
- 10 %
Calculated result$5,100.00recoverable at this rate
Six hundred eighty carts were abandoned, which is 68 percent of carts started. Those carts hold 51,000. At a 10 percent recovery rate, 5,100 comes back. Visitor-to-order revenue is the conversion funnel calculator.
Example results use the default display profile. The calculator above follows your selected country and units.
How to read the result
- Read recoverable revenue first. Then check revenue left behind. The recovery rate is the only reason those two numbers differ.
- The abandonment rate uses carts you type. It does not drop in a published average from a study.
Edge cases worth checking
A saved cart never reached checkout
Decide what “started” means and keep it. A wishlist and a checkout are different piles. Mix them and the rate describes neither.
The recovery rate is last year’s email win
Type a rate you are willing to plan on. Last year’s recovered carts can be a starting point. They are not this period’s result until those orders exist.
What changes the result most
Carts started
Change carts started on its own first. This shows how strongly it affects the answer.
Carts completed
Change carts completed on its own first. This shows how strongly it affects the answer.
Average order value
Use a current amount for average order value. Include fees or recurring costs that belong in the same figure.
Try a different scenario
Small changes show whether the answer is stable or sensitive.
Carts started: 25% lower
750 carts$3,225.00recoverable at this rate
Carts started: 25% higher
1,250 carts$6,975.00recoverable at this rate
Carts completed: 25% higher
400 carts$4,500.00recoverable at this rate
Common mistakes
Check carts started
Baymard describes cart abandonment as shoppers who add items and do not complete the purchase. This page uses the cart counts you type. Make sure this matches the number you enter.
Keep recovery rate consistent
The recovery rate is a planning share. It is not a published average, and it is not a promise that those carts will return. Use the same units and time period throughout the calculation.
Do not rely on one cart abandonment revenue scenario
Run a cautious case and an optimistic case. The range is often more useful than one exact-looking number.
Use this result well
How much revenue sits in abandoned carts, and what could a recovery rate bring back?
It does not replace a quote, contract, accountant, or local employment guidance.