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36 closes from 240 leads
The period brought 240 leads and 36 closed deals. Those deals produced 108,000 of revenue. Each lead is counted once, whether or not it closed.
Leads in the period: 25% lower
Change leads in the period to 180 leads while keeping the other example values the same.
Leads in the period: 25% higher
Change leads in the period to 300 leads while keeping the other example values the same.
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Quick answer
What does the Lead to close rate calculate?
What share of these leads became closed deals? This calculator uses leads in the period, closed deals, and revenue from closed deals to estimate leads that closed immediately in your browser.
With the values currently entered, the result is 15% — of leads closed. It also shows leads still open, revenue per lead, and revenue per closed deal.
How to use the Lead to close rate
- Replace the example values with your own numbers.
- Review the result and supporting figures as they update automatically.
- Check the formula and assumptions before using the estimate for a decision.
Inputs used
- Leads in the period — entered in leads
- Closed deals — entered in deals
- Revenue from closed deals
Lead to close rate formula
Close rate = closed deals ÷ leads. Revenue per lead = revenue ÷ leads. Revenue per closed deal = revenue ÷ closed deals.
Assumptions
- SBA lists leads, closes, and closing percentage among the numbers a small business can track. This page takes that percentage as closed deals divided by the leads you type.
- Count each lead once, and keep leads and closes on the same period. Revenue should be the closes in that count. A second close from the same lead belongs in the count only if you also counted that lead once.
Verify the inputs
Authoritative sources
These sources explain the definitions, factors, or rules behind this tool. Their geographic scope is shown because an official source for one country is not automatically valid somewhere else.
Lists leads, closes, and closing percentage among the numbers a small business can track, next to customers, calls, and conversion rates.
Marketing and salesUS Small Business AdministrationScope: US small-business planning; method is generalTells you to set marketing and sales goals, including a sales increase, and to compare marketing and sales costs with the revenue those efforts generate.
Sources do not endorse Calculum. Check the source date, scope, and your own documents before making a financial, tax, insurance, or reporting decision.
Practical guide
Lead to close rate example and edge cases
SBA lists leads, closes, and closing percentage among the numbers a small business can track. This page takes the percentage as closed deals divided by leads. Revenue on the closes then shows what each lead and each closed deal brought in.
Example: 36 closes from 240 leads
The period brought 240 leads and 36 closed deals. Those deals produced 108,000 of revenue. Each lead is counted once, whether or not it closed.
- Leads in the period
- 240 leads
- Closed deals
- 36 deals
- Revenue from closed deals
- 108,000
Calculated result15%of leads closed
The close rate is 15 percent. Revenue per lead is 450. Revenue per closed deal is 3,000. The 204 leads that stayed open produced none of that 108,000.
Example results use the default display profile. The calculator above follows your selected country and units.
How to read the result
- The percent is closes divided by leads. Revenue per lead shows what the whole list produced, including leads that never closed.
- SBA names leads, closes, and a closing percentage as metrics to track. The percent on this page is your closes divided by your leads.
Edge cases worth checking
One person is counted as two leads
Count a person once in the lead total. If two people at one company are two leads, the close count should follow that same rule.
Closes come from an older lead list
Leads and closes should cover the same period. Closes from last year’s leads, dropped into this year’s lead count, move the rate.
What changes the result most
Leads in the period
Keep leads in the period on the same time basis as the other inputs. Monthly and annual values are easy to mix up.
Closed deals
Measure closed deals with the same unit shown beside the input. Convert first if your source uses another unit.
Revenue from closed deals
Use a current amount for revenue from closed deals. Include fees or recurring costs that belong in the same figure.
Try a different scenario
Small changes show whether the answer is stable or sensitive.
Leads in the period: 25% lower
180 leads20%of leads closed
Leads in the period: 25% higher
300 leads12%of leads closed
Closed deals: 25% higher
45 deals18.8%of leads closed
Common mistakes
Check leads in the period
SBA lists leads, closes, and closing percentage among the numbers a small business can track. This page takes that percentage as closed deals divided by the leads you type. Make sure this matches the number you enter.
Keep revenue from closed deals consistent
Count each lead once, and keep leads and closes on the same period. Revenue should be the closes in that count. A second close from the same lead belongs in the count only if you also counted that lead once. Use the same units and time period throughout the calculation.
Do not rely on one lead to close rate scenario
Run a cautious case and an optimistic case. The range is often more useful than one exact-looking number.
Use this result well
What share of these leads became closed deals?
It does not replace a quote, contract, accountant, or local employment guidance.