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Fifty closed deals and 500,000 of revenue
The period closed 50 deals as won. Those deals brought in 500,000 of revenue. Salesforce uses this pair as the worked example for the average.
Closed-won revenue: 25% lower
Change closed-won revenue to 375,000 while keeping the other example values the same.
Closed-won revenue: 25% higher
Change closed-won revenue to 625,000 while keeping the other example values the same.
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Quick answer
What does the Average deal size calculate?
What is the average revenue on a closed-won deal? This calculator uses closed-won revenue, and closed-won deals to estimate revenue on a typical closed-won deal immediately in your browser.
With the values currently entered, the result is $10,000.00 — average closed-won deal. It also shows closed-won revenue, and closed-won deals.
How to use the Average deal size
- Replace the example values with your own numbers.
- Review the result and supporting figures as they update automatically.
- Check the formula and assumptions before using the estimate for a decision.
Inputs used
- Closed-won revenue
- Closed-won deals — entered in deals
Average deal size formula
Average deal size = closed-won revenue ÷ closed-won deals.
Assumptions
- Salesforce defines average deal size as total revenue divided by the number of closed-won deals. The worked example is $500,000 from 50 deals, which is $10,000.
- Use one period for the revenue and the deals. Leave open and lost deals out of both boxes. A renewal counts when it closed won in that period.
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Authoritative sources
These sources explain the definitions, factors, or rules behind this tool. Their geographic scope is shown because an official source for one country is not automatically valid somewhere else.
Sources do not endorse Calculum. Check the source date, scope, and your own documents before making a financial, tax, insurance, or reporting decision.
Practical guide
Average deal size example and edge cases
Average deal size is the revenue on a typical closed-won deal. Salesforce writes it as total revenue divided by the number of closed-won deals. The article’s example is 500,000 from 50 deals.
Example: Fifty closed deals and 500,000 of revenue
The period closed 50 deals as won. Those deals brought in 500,000 of revenue. Salesforce uses this pair as the worked example for the average.
- Closed-won revenue
- 500,000
- Closed-won deals
- 50 deals
Calculated result$10,000.00average closed-won deal
500,000 ÷ 50 is 10,000. That is the average closed-won deal. Revenue divided by orders is the average order value calculator.
Example results use the default display profile. The calculator above follows your selected country and units.
How to read the result
- Read the average first. Then check the deal count. One large contract can lift a 50-deal average, so a typical deal may sit below 10,000.
- Use closed-won revenue only, and the same period as the deal count. A renewal counts when it closed won in that period.
Edge cases worth checking
One enterprise contract sits in the fifty
The 10,000 average treats every won deal the same. If one contract is 200,000, the other 49 average about 6,122. The page still reports the mean.
Revenue lands in a later month
Keep the revenue and the close date on the same rule. A deal signed in March and billed in April belongs in one period, not both.
What changes the result most
Closed-won revenue
Use a current amount for closed-won revenue. Include fees or recurring costs that belong in the same figure.
Closed-won deals
Measure closed-won deals with the same unit shown beside the input. Convert first if your source uses another unit.
Try a different scenario
Small changes show whether the answer is stable or sensitive.
Closed-won revenue: 25% lower
375,000$7,500.00average closed-won deal
Closed-won revenue: 25% higher
625,000$12,500.00average closed-won deal
Closed-won deals: 25% higher
63 deals$7,936.51average closed-won deal
Common mistakes
Check closed-won revenue
Salesforce defines average deal size as total revenue divided by the number of closed-won deals. The worked example is $500,000 from 50 deals, which is $10,000. Make sure this matches the number you enter.
Keep closed-won deals consistent
Use one period for the revenue and the deals. Leave open and lost deals out of both boxes. A renewal counts when it closed won in that period. Use the same units and time period throughout the calculation.
Do not rely on one average deal size scenario
Run a cautious case and an optimistic case. The range is often more useful than one exact-looking number.
Use this result well
What is the average revenue on a closed-won deal?
It does not replace a quote, contract, accountant, or local employment guidance.