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Eighteen wins and twelve losses
The quarter closed 18 deals as won and 12 as lost. That is 30 decided deals. Open deals from the same quarter stay out of both counts.
Won deals: 25% lower
Change won deals to 14 deals while keeping the other example values the same.
Won deals: 25% higher
Change won deals to 23 deals while keeping the other example values the same.
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Quick answer
What does the Sales win rate calculate?
What share of decided deals did you win? This calculator uses won deals, and lost deals to estimate wins among decided deals immediately in your browser.
With the values currently entered, the result is 60% — of decided deals won. It also shows loss rate, decided deals, and won deals.
How to use the Sales win rate
- Replace the example values with your own numbers.
- Review the result and supporting figures as they update automatically.
- Check the formula and assumptions before using the estimate for a decision.
Inputs used
- Won deals — entered in deals
- Lost deals — entered in deals
Sales win rate formula
Win rate = won ÷ (won + lost). Loss rate = lost ÷ (won + lost). Open deals stay out of both counts.
Assumptions
- Salesforce Help sets the win-rate formula on a closed-opportunity report to won divided by closed. Closed is won plus lost. The article says that report leaves open opportunities out.
- Count each decided deal once, on the period you care about. A deal two reps share is still one win if you want the company’s rate.
Verify the inputs
Authoritative sources
These sources explain the definitions, factors, or rules behind this tool. Their geographic scope is shown because an official source for one country is not automatically valid somewhere else.
Sources do not endorse Calculum. Check the source date, scope, and your own documents before making a financial, tax, insurance, or reporting decision.
Practical guide
Sales win rate example and edge cases
A sales win rate is the share of decided deals you won. Salesforce Help divides won opportunities by closed ones. Closed means won plus lost. Open deals stay out of both counts.
Example: Eighteen wins and twelve losses
The quarter closed 18 deals as won and 12 as lost. That is 30 decided deals. Open deals from the same quarter stay out of both counts.
- Won deals
- 18 deals
- Lost deals
- 12 deals
Calculated result60%of decided deals won
18 ÷ 30 is 60 percent. The loss rate on the same deals is 40 percent. Leads that never became a decided deal belong on the lead to close calculator.
Example results use the default display profile. The calculator above follows your selected country and units.
How to read the result
- Read the win rate first. Then check how many deals were decided. A 60 percent rate on 30 deals is a different book from 60 percent on four deals.
- Won plus lost is the denominator on the Salesforce closed-opportunity report. An open deal answers a different question, so leave it out.
Edge cases worth checking
A no-decision deal is still sitting open
The Help article leaves open opportunities out of the win rate. Count a no-decision as a loss only if your team has already marked it lost.
Two reps share one won deal
The company rate still has one win. Add the same deal to both reps and the combined rate double-counts it.
What changes the result most
Won deals
Measure won deals with the same unit shown beside the input. Convert first if your source uses another unit.
Lost deals
Measure lost deals with the same unit shown beside the input. Convert first if your source uses another unit.
Try a different scenario
Small changes show whether the answer is stable or sensitive.
Won deals: 25% lower
14 deals53.8%of decided deals won
Won deals: 25% higher
23 deals65.7%of decided deals won
Lost deals: 25% higher
15 deals54.5%of decided deals won
Common mistakes
Check won deals
Salesforce Help sets the win-rate formula on a closed-opportunity report to won divided by closed. Closed is won plus lost. The article says that report leaves open opportunities out. Make sure this matches the number you enter.
Keep lost deals consistent
Count each decided deal once, on the period you care about. A deal two reps share is still one win if you want the company’s rate. Use the same units and time period throughout the calculation.
Do not rely on one sales win rate scenario
Run a cautious case and an optimistic case. The range is often more useful than one exact-looking number.
Use this result well
What share of decided deals did you win?
It does not replace a quote, contract, accountant, or local employment guidance.